Last Friday it was revealed that traces of meat have been discovered in supermarket ready meals. Ready meals by both Sainsbury’s and Tesco have been caught out – and the presence of whole animal DNA indicates that the meals contain either meat or animal skin.
This is disturbing as every consumer has the right to know what is in their food. In our society, it is fast becoming the norm to expect supermarkets to ‘lead the way’ when it comes to environmental issues. We’re expected to applaud them for voluntarily pledging to cut plastic waste by 2025, yet there are small businesses that have existed for years that have been built on environmentally friendly foundations from day one. Finding meat traces in independently approved ready meals made by the supermarket giants themselves is just another scandal in a long, long line of them. And it’s not going to be the last either.
And yet, they still want us to feel dependent on them. Maybe it’s time we stopped waiting for the giants to decide when it’s time to start caring about the environment. After all – they only decide to change their ways when the consumers start to object to their practices – it’s rarely done for the good of the planet or because it’s simply the right thing to do.
Big supermarkets work purely for profit – at the expense of the environment, the people who supply them and even their own customers. There are thousands of small, independent businesses out there which have been created out of love and passion for the way things should be done to ensure that everybody along the supply chain – along with the land itself – is treated fairly and with respect.
We keep saying it: The consumers are the ones with the power. We control where our money goes and who we give it to. Choosing where we buy is a powerful form of direct action. Let’s not leave the important decisions to the giants anymore – if we want to ensure that there’s no meat in our veggie meals, let’s make our own! If we don’t want to throw away plastic packaging every day, let’s not buy it in the first place. If we don’t buy it, they won’t put it on the shelves.
Most importantly – as a powerful consumer with the luxury of choice – let’s share that power with the small, independent and ethical business owners rather than the businesses that show us, time and time again, where their real priorities lie. We should make more of a conscious effort to buy from the people that really care, rather than the people that just pretend to.